十年前，退伍军人库珀·芒罗（Cooper Munroe）和艾米莉·麦肯（Emily McKhann）认识到在线成长的社区，尤其是育儿和家庭周围社区的力量和营销潜力。一次“blog”刚刚开始进入全国对话，Facebook还处于起步阶段，大多数社交平台都没有’t yet exist, they founded 母性 and began building a dynamic 网络 of PR-friendly mom 博客s to apply that marketing potential.
十年后，随着品牌，代理商和非营利组织寻找在线参与并为对话做出贡献的愿景，他们的愿景蓬勃发展–并且有充分的理由。
根据尼尔森（ 如《 She-conomy》报道 ), 通过 May 2012, about one in three U.S. moms were 博客gers. The Next Web编译的研究 概述了许多令人信服的理由将您的产品，服务或事业放在妈妈面前：
- 妇女通过其购买力和影响力吸引了所有消费者购买的70-80％。
- 在美国，有超过四分之三的女性在购物前都会使用互联网获取产品信息。
- 在购买新产品之前，将近三分之二的母亲向其他母亲寻求建议。
- 90 percent of moms are online, and nearly 20 million Internet users who are moms read 博客s at least once a month.
Many companies use 博客ger 网络 s like 母性 to help them connect these dots: With the right 博客ger influencers sharing information, stories, reviews and positive word of mouth, they can build awareness and drive purchases.
As a parent 博客ger 网络 and social media marketing agency, 母性 functions as an experienced partner in helping companies identify and approach highly targeted 博客gers for both small and large-scale coordinated online marketing campaigns.
Here are a few of the benefits of working with 博客ger 网络 s in general and 母性 in particular:
- 我们可以找到您最有影响力的消费者。 母性’s proprietary database includes thousands of 博客gers we’多年来一直与我合作。我们知道自己是什么’s important to the influencers in our 网络 , and we can quickly identify and mobilize a team according to the specific criteria most important to you. Our approach to 博客ger engagement is personal, resulting in a team of influencers who are advocates of your brand and deeply invested in the program’s success.
- 我们与有影响力的人一起创造丰富，动态的内容。 Working closely with you, and always with your overarching brand objectives in mind, we create opportunities for trusted 博客ger ambassadors to develop compelling, shareable content online. That content lives indefinitely and contributes to great SEO and search results for your company or client.
- 我们了解社交。 We partner with 博客gers on a daily basis and live on social media, and we’ve done it for years. We can help you find exactly the people you want to engage in short-term 博客 campaigns, long-term ambassador programs, Twitter parties, virtual focus groups and more to spread the word about your product, service or cause.
- We’ 在PR方面经验丰富。 母性 team comes from the world’顶级的公关公司。我们基于行业洞察力和多年经验为您提供强大的想法，我们可以按照您的步调发展– fast.
- 我们保证覆盖范围。 我们确定适合您目标和目标受众并喜欢您品牌的影响者，因此’每个人的胜利–并且我们保证覆盖范围和参与度。我们在每一步中都提供详细的结果报告，见解和分析。
Brands, PR/ad agencies, nonprofit organizations and other companies: To learn more about our online campaign options to reach influencers or inquire about partnering with 母性 to supplement your integrated marketing efforts, email [email protected]